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  • CUBES Announces Substantial Leap for Customer Journey Maps with ARIS | Webinar
May 9, 2025

TSME News

Wednesday, 24 August 2022 / Published in Articles

CUBES Announces Substantial Leap for Customer Journey Maps with ARIS | Webinar

CUBES Putting the Customer First

CUBES successfully concluded a webinar that highlighted a milestone in customer journey maps, a potential tipping point for all enterprises, small businesses, or even students.

“Customer Journey Maps Reimaged – with ARIS and CUBES” webinar was held on August 3rd in cooperation with Software AG. During a discussion kicked off by experts from both sides, attendees received a full understanding on how to create and manage Surveys using ARIS.

The webinar attracted a great number of people from around the world who showed readiness to take on a major, positive leap. “I am really excited for this. I believe this is a chance for me, and all my fellow counterparts, to develop a business in a way that actually speaks to the customer, listens to their emotions, and closely keeps them part of their own journey.” – CEO, attendee.

Audience of the webinar learned how to create surveys, manage, and monitor them. With CUBES and ARIS, you can identify the What and How. What are my issues, What are my strengths, How can I come up with a solution, and How can I maintain progress. We give you the magic, and you are the mastermind behind it.

“This opens many possibilities for growth. Hearing the voice of customer in an easy and clear way gives new insights for both the customer and the business. Having a tool for unlimited surveys that are customizable not only gives me what I need of quantitative data, but also necessary qualitative data.” – Business owner, attendee.

In short, the webinar emphasized the importance of a customer experience that is completely progressive and interactive. CUBES, along with its powerful connector Software AG-ARIS, will support driving businesses by generating a Customer Journey Map that is simple and innovative.

This event comes in line with the launch of CUBES new website and amidst efforts to provide a tool that gives full visibility over KPIs, Strategies, Initiatives, and stretches further to cover Surveys that does not only collect feedback, but also considers Voice-of-Customers, Customer Feelings, Customer Satisfaction, and customer experience as a whole.

Expert Speakers at the webinar

Dr. Helge Hess, SVP ARIS Chief Evangelist, Software AG

Dr. Hess offers over 30 years of experience in delivering software for business transformation, operational excellence, and regulatory compliance. He supported hundreds of customers on their way to ‘Making change happen’, and led the product management, product marketing, R&D, consulting, and corporate university practices at IDS Scheer and at Software AG.

Firas N. Saifan, Managing Director, CUBES

Firas developed over 20 years of expertise in business and digital transformation, and 15 years of utilizing Software AG products. He led, managed, supervised, and implemented plenty of transformation initiatives. He gained in-depth knowledge in clients’ operating model and analyzing it using various analytical tools. His key role involves deploying proper solutions and its associated implementation approach as well as making sure that the team is functioning properly to deliver the desired outcome.

Dima N. Hamodi, Customer Success Manager, MENA, CUBES

Dima’s leading role at CUBES is to ensure an implementation that is perfect and complete by understanding the client’s business needs. Her responsibilities include maximizing the values of the platform’s capabilities. She is committed to achieve customer satisfaction and happiness while ensuring the best experience. She has established thorough knowledge of monitoring models supported with years of expertise in Performance and Strategy Consultancy.

Tagged under: cubes, transformation, tsme

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